Elevate your company culture while supporting the wellbeing of your teams



Executives, owners, and leaders– BEGIN here!

“Working with Ashley has helped to create a safe space in our company to grow together, have what can often be uncomfortable discussions, and ultimately renew our commitment to our DEI efforts. This is a lifelong journey, and we are all excited and motivated to dive in, do the work and make HUGE changes in the world.”

– Brittani B.

If we haven’t crossed paths at a DEI summit or dancing at a live show in Atlanta – then hey there, I’m Ashley!


I’m a certified master’s level DEI consultant and coach with a vision of a liberated, equitable world.


I’m here to help committed companies create inclusive cultures without feeling like they're failing.

Your company’s approach to equity and inclusion are at the core of your success and reputation.


Defining your company values and the policies that live up to them is how you…


Attract top, visionary, forward-thinking talent.

Foster a culture of inclusivity, collaboration, and engagement.

Show up as a credible, culturally committed brand.


Your company values and initiatives have always been important – and today, they’re more critical. Because with certain biases and expectations in the modern workplace, you need to do more than cast a vision for the future…



To truly support the wellbeing of your team and company culture, it’s your role to recognize and address:

Microaggressions

Microaggression is subtle, or unintentional discrimination against historically excluded groups. True change starts with how you address and prevent bias and microaggressions.


Code-Switching

Code-switching is the tendency to shift one’s behaviors to appeal to a different crowd or audience. It’s critical to make core changes that foster a truly inclusive culture where all employees feel safe and encouraged to be themselves.


Burnout

2020 forever shifted employees' expectations of the workplace and well-being. Talent expects you to support their health, wellness, and quality of life – through remote work, equitable growth opportunities, work-life boundaries, and more.


Assimilation

Assimilation is when an individual of a historically excluded group feels pressure to adopt characteristics of the majority culture to be accepted. This is why it’s critical to develop a company culture of diverse, multifaceted talent.


How you address bias and support well-being and belonging can define your employee attraction, retention, and engagement.


And as a committed company, you want to do your absolute best to cultivate an inclusive environment where your employees feel safe, supported, and heard.


Your employees and potential employees are listening, so…


Defining and voicing your company values, creating the core initiatives to support them, and showing that you are doing the work is essential.


But gracefully communicating your vision and laying the groundwork for structural change can be challenging without the right support.



There’s a delicate line between allyship and saviorship, or consciousness and over-assumption. And while I believe that most companies mean well, many miss the mark when they create and share their values without the right perspective.

Maybe you’re here because you acknowledge that you need someone…


  • With learned-from experience to help you carve out your equity and inclusion+ vision and implementation with respect, grace, and intention.
  • With a deep understanding of cultural nuances, bias, the experiences of those historically excluded.
  • Who knows how to connect people with different identities including but not limited to; race, gender, or sexuality.
  • Who can help you foster these crucial conversations in a safe space to learn, grow, and evolve without judgment.


Well, that’s where I come in!


Hey committed executives, owners, and leaders!


I’m Ashley – a consultant, advocate, a foodie, fashion enthusiast, and the proud creator of The Equity Diagnostic (more on that in a moment).


I’m an expert in inclusion, who’s studied race and gender for over 11 years and uses trauma informed principles and coaching techniques as an industry agnostic consultant.


It’s my vision to help create a world so liberated that assimilation, code-switching, and stereotype threat don’t exist at work – or anywhere, for that matter.


Now, I help committed leaders elevate their company culture while supporting the wellbeing of their teams. To diagnose the gaps in their culture and design a more inclusive, engaged, and collaborative culture that aligns with their company values.


To create foundational and sustainable change is to identify where your company is now. Getting a snapshot of your current strengths are critical to developing a tailored strategy to properly measure and meet your specific goals.


That’s why I’m thrilled to introduce you to a simple way to take that first step.

The Equity Diagnostic

A 6-week diagnostic assessment and high-level action plan for organizations who want to create a more engaged, inclusive, and sought-after company.

“Ashley provided our company with a safe space to have uncomfortable conversations and encouraged us to get out of our comfort zones in order to grow and do better. She gave us frameworks through which we could understand our role, both personally and within our organization, and the impact we have.

– Jenn G.

Inside The Equity Diagnostic You’ll Get:



1. Crystal-Clear Clarity

Get a snapshot of your current employee demographics, their beliefs and experiences with your company. The Equity Diagnostic assesses where your company is now, and where your strengths and gaps are – so you have a clear picture of where to go next!



2. Actionable Insights

Instead of receiving information and wondering how to apply it, you’ll get a summary report that outlines your top next steps for your specific company. You learn what to do next to ultimately elevate your company culture, attract top talent, improve employee engagement and more.



3. Expert Guidance

Never second-guess your decisions. For six weeks, you’ll have a Master’s level expert in your back pocket, so you can ask questions in a safe space, brainstorm, and navigate your next steps with professional guidance and support. I come alongside you to work towards a more equitable future for your company.



You come away with insights and clarity into where your company is now, along with a high-level action plan for how to measure and meet your goals

(no guesswork needed).


The Equity Diagnostic


1. Assess: Robust Data Collection

Understanding your current strengths and gaps is essential to measuring and reaching your goals. In this first phase, we do a deep dive into your company’s staff demographics, values, and processes and then identify what needs improvement.


  • Staff Assessment: We share a questionnaire with your employees to collect data about their demographics and current satisfaction level with your company, initiatives and thier experiences within your company culture.
  • Process and Policies Analysis: I take an extensive look into your company’s policies to identify areas of strengths and improvement. This includes an analysis of your mission and diversity, equity, and inclusion statement, job description templates, your current initiatives, and much more.


You come away with a deeper understanding of your employee demographics, satisfaction, and needs. I use all this information to determine where your company is now and what actions to take to get to where you want to be. From here, I put together a summary report with a clear path for advancement (more on this next!).


2. Next Steps Summary and Presentation

I use all the information from the access phase to form a summary plan with specific next steps. In this phase, I'm diving deep into the findings to understand where your company is now in a six phase framework, and how to get you to where you want to go. Your summary report includes:


  • Staff Overview. A report of the data collected, so you have a clear picture of your employee demographics, satisfaction, and experiences to compare against future data metrics.
  • 3-Step Action Plan. Top three recommended next steps with a timeline, so you can incorporate them into your strategic plan, typically within the next year.
  • Presentation. Everything is presented to you, so you have a conclusive and succinct understanding of how they apply to your specific company – and a safe space to ask questions candidly.



This final stage sets The Equity Diagnostic apart. You don’t just get a plethora of information to weed through, wondering how to apply it. You get the actual, actionable steps towards sustainable change– and create a more values aligned, inclusive, and engaged culture.

“Other companies should do this because, no matter how well versed you *think* you are in DEI, there is ALWAYS room for learning and growth. DEI work is never done, and being in sessions like these is an incredible way to speak honestly, learn more intimately, and grow more deeply in your understanding of DEI and all that it encompasses!”

– Kayleigh

Everything in the

The Equity Diagnostic

Company Analytics. Staff assessment and diagnostic report of your current team demographics, culture and initiative satisfaction, engagement and wellbeing.


3-Step Action Plan. Top three recommended next steps with a timeline, so you have a clear picture of how to move towards a more equitable, inclusive company.


Plan Overview. Your plan is presented by Ashley, so you have a clear, conclusive understanding of your next steps and how they apply uniquely to your company.


1:1 Guidance. For the full six weeks you have access to Ashley to ask any questions and get support to evolve and learn.


$10,000

$7,000

Apply For an Equity Diagnostic

“Ashley provides a wealth of information, she's professional, and creates a safe space for learning and transparency.”

– Josh P.

What happens after The Equity Diagnostic?


The Equity Diagnostic sets the stage for the rest of your DEI+ process and implementation. We pinpoint where you are and create high-level goals, so you can measure your progress and define what success looks like.


After the Equity Diagnostic, there’s an option to upgrade to the Impact Leadership Training Package that includes employee coaching, training, and a deeper strategic plan. The Impact Leadership Training package includes…


  • Employee group training and coaching to implement change at the core
  • Access to analytics to properly measure change that aligns with your company values
  • Next steps with a Sustainability Plan for long-term implementation and accountability


And much more.


All of our packages start with The Equity Diagnostic to get a clear picture of where you are now and your goals. If you’re ready to learn more about The Equity Diagnostic and/or the Impact Leadership Training Package, submit interest here.



Who Is The Equity Diagnostic For?


This quick-turn equity diagnostic is right for you if…


  • You’re a CEO, executive, or leader of a company or team with less than 50 people; who’s ready to develop or strengthen your equity and belonging initiatives.
  • You’re ready to have open conversations about diversity, equity, and inclusion in a safe space primed for you to learn and grow.
  • You want to feel empowered and confident that your values are aligned and you are able to take action.
  • You know the importance of cross collaboration in your company and are ready to elevate and strengthen team empathy and communication.



I’ve also got more than street cred.

Master’s Degree in Health Education – Concentrating on Race, Gender, and Sexuality

as seen at:

The Equity Diagnostic Guarantee


You're here because you are committed to elevating your company culture and better aligning your values and initiatives. And you're looking for an expert to guide the process so that you don’t have to wear yet another hat.


Developing a clear, cohesive plan to create an inclusive, diverse, and equitable company is exactly what I do for you.


When you book The Equity Diagnostic, you have my word that you get my highest-level attention, support, and strategy expertise. So that you leave feeling empowered in your company's values and how to communicate them.


I'm a passionate diversity, equity, and inclusion expert on a mission to eradicate bias and champion belonging in the workplace – and beyond. That mission requires you and leaders like you and I promise to do everything in my power to help your company define and move toward your vision.


Submit Interest for The Equity Diagnostic

You may be wondering…

Explore Common FAQs

How involved will I be/what is the time commitment?

I designed The Equity Diagnostic to give you maximum direction on your company’s equity initiatives in the most efficient way possible. After a brief information gathering phase where you share company information with me, your work is done.


From there, I take the entire research and strategy process off your plate. I dive deep into your culture, processes, and vision – so you leave with an action plan and crystal-clear next steps.

How involved are my employees in this process?

The Equity Diagnostic is the assessment phase where I work predominantly with you and your leadership team on big-picture planning. Employees will participate in a digital assessment for real-time data collection.


The recommended strategy that I provide will likely include plans for professional development of your employees, but that is separate from The Equity Diagnostic.


You could implement company training using your existing resources. But many companies I work with choose to expand our partnership to include employee group coaching and training sessions where I guide your teams in deeper conversation with the Impact Leadership curriculum.

How can I be sure that The Equity Diagnostic is right for me?

Our partnership starts with an interest form and a no-cost consultation where we discuss your company needs and make sure you’re the right fit to see major benefits out of The Equity Diagnostic.


To find out if The Equity Diagnostic is right for you – or ask additional questions – submit an interest form today.

Minimalist Home Office Workspace

Here’s how The Equity Diagnostic compares to a one-time training session or DEI+ conference:


Firstly, any steps your company takes towards refining and evolving your diversity, equity, inclusion, and belonging initiatives is a positive one. But have you ever held or attended a one-off training that left you and your employees with more questions than answers?


A one-off training usually supplies a ton of general information. But you need to know how to implement this information for your specific team and company!


The Equity Diagnostic gives you a clear picture of what your company culture is now, identifies specific gaps, and what high-level actions to take to create change.


With six weeks together, I’m able to get a deep understanding of your company culture and where you want to go so that you can define and measure your success.


The Equity Diagnostic is your high-level roadmap towards an inclusive, engaged, and equitable company future.


The reality is: companies can no longer stay silent on topics of social justice and inclusion.


Today, people want to know what your stance is, your company values, and what you’re doing internally to support the wellbeing of your team.


Generations today hold people accountable and ask the tough questions. And you can welcome these questions when you’re confident in your company’s values, initiatives and are empowered to communicate your stance effectively.


It’s important to be rooted in activism and action. To have a broad and deep understanding of bias and cultural nuances. To know how to be an ally and champion your employees from all different backgrounds.


Employees are choosing their workplace based on company values.


Shaping your equity, inclusion, and belonging initiatives and values is not just the right thing to do – your company’s future success hinges on it.


Everything in the

The Equity Diagnostic


Company Analytics. Staff assessment and diagnostic report of your current team demographics, culture and initiative satisfaction, engagement and wellbeing.


3-Step Action Plan. Top three recommended next steps with a timeline, so you have a clear picture of how to move towards a more equitable, inclusive company.


Plan Overview. Your plan is presented by Ashley, so you have a clear, conclusive understanding of your next steps and how they apply to your unique company.


1:1 Guidance. For the full six weeks you have access to Ashley to ask any questions and get support to evolve and learn.


$10,000

$7,000


Submit Interest for The Equity Diagnostic

“Other companies should work with Ashley because she creates a safe environment to grow together and individually around DEI+ work!”

– Kylee C.

Let’s Get Started

A final word from Ashley...

You have a conscious vision for your company’s future.


The simple fact that you’re here speaks volumes about your commitment to creating intentional and inclusive choices within your company.


Regardless of whether I’m helping you from inside The Equity Diagnostic or encouraging you from afar – I’m honored to be working together towards a more inclusive, equitable, and liberated future.


I’d love to be the one to ignite and guide safe, open conversations about equity, bias, and inclusion within your leadership and company.


When you’re ready, everything you need to define, communicate, and implement your plan towards an inclusive company culture will be thoughtfully laid out for you after The Equity Diagnostic.

FOR THE CONSCIOUS EXECUTIVE AT A GROWING BUSINESS

contact us

hello@beginwithashley.co

Address

6595 Roswell Road

Suite G-6599

Atlanta, GA 30328